Dark patterns are no longer just a consumer protection concern, but a broader macroeconomic challenge affecting the long-term sustainability of India's digital commerce ecosystem.
Homegrown e-commerce giant Flipkart is experiencing a significant trend of senior leaders rejoining the company, driven by its people-first culture, opportunities for growth with ownership, and the chance to solve problems at an India scale.
For these startups, qcom is emerging as a launch and discovery platform, not simply a fulfilment channel.
The Enforcement Directorate has registered a FEMA case against Myntra and related entities for allegedly violating FDI guidelines, with contravention amounting to over Rs 1,654 crore.
Having 50 stores in India, it plans to double the number.
Festive sales are expected to surge 27 per cent to cross Rs 120,000 crore in 2025, driving Amazon and Flipkart to expand warehousing capacity by millions of cubic feet and extend delivery networks to thousands of new pin codes -- an infrastructure buildout that could reshape India's retail landscape for years.
At the stroke of midnight, live dashboards lit up simultaneously across Amazon India's World Trade Centre headquarters and Flipkart's Outer Ring Road office in Bengaluru. In sprawling "war rooms" at both the companies, executives monitored real-time data streams tracking payment speeds, inventory levels, and delivery logistics as millions of shoppers flooded online platforms.
Several prominent Indian celebrities have interests beyond the silver screen or cricket pitch.
Five founders of e-commerce start-ups, four of them Bansals, say they had alternative ambitions chalked out.
Amar Nagaram, the chief executive officer of Myntra, has put in his papers after three years of leading the fashion e-commerce platform, and will pursue his own venture. According to an email by Flipkart CEO Kalyan Krishnamurthy to employees, Nagaram will be at Myntra till December-end to ensure a smooth transition, and will continue to be associated in an advisory role. "After nearly three years of leading Myntra, Amar has decided to leave the Flipkart Group to pursue his own venture.
The two companies have been negotiating to remain separate entities after a merger.
Financial details of the deal were not disclosed but a source in the company said the transaction was valued at close to $300 million.
From April 1, 2026, the Reserve Bank of India's new authentication directions modernise how every digital payment you make must be verified -- and place the burden of security squarely on your bank, not on you.
Flipkart, the e-commerce company owned by Walmart, is intensifying its efforts to achieve profitability as it is eyeing a valuation of approximately $60 billion at the time of its initial public offering (IPO), now planned in 2025-2026, instead of this year, according to people familiar with the matter. The firm might consider listing in the US or any other geography, including India. The company, which counts the likes of Amazon and Reliance's JioMart among its competitors in India's burgeoning e-commerce market, had also contemplated launching an IPO in 2022-2023.
Customer insight drives the online fashion retailer to launch 'mood' stores, rethink the way it sells its wares.
Walmart group firm Flipkart continues to dominate the e-commerce segment with 48 per cent market share while Softbank-backed Meesho has emerged as the fastest growing e-commerce platform in terms of user base in India, a latest report by AllianceBernstein said. According to the report, Flipkart's user base grew 21 per cent year-on-year (YoY), Meesho accelerated at 32 per cent while Amazon lagged at 13 per cent user growth primarily due to relative premium offerings as compared to peers. "As of FY23, Flipkart was the market leader, with a 48 per cent share in India eCommerce.
India has gained one more festival -- the season of Black Friday.
In spite of the mega IPO of Alibaba, Flipkart-Myntra is not thinking of a public offering at this point
Narayanan said while there would be some redundancies as a result of integration of the back-end functions of Myntra and Jabong, it will, however, be less than 10 per cent of the overall headcount
As many as 26 top e-commerce companies, including Zepto, BigBasket and Zomato, have given an undertaking that their platforms are free from misleading claims and unfair trade practices which constitute 'dark patterns', the government said on Thursday.
The People's Choice Survey is an annual report by CashKaro.com, which identifies key trends in online shopping in India.
The Walmart chief stated that the values of the two companies were "very much aligned"
'There is so much growth to unlock at the intersection of high shopping intent and brand needs.'
The Bansals losing out operational control of Flipkart comes at a time when global rival Amazon, in which Tiger Global holds a minority stake, is stepping up investment in India in an attempt to overtake the Bengaluru-based e-commerce firm.
Myntra CEO Ananth Narayanan, who was earlier against the merger of the two fashion e-tail companies, is learnt to be meeting each Jabong employee one-to-one.
From almost a thousand employees, 300 have exited the firm.
People who have worked with Mukesh Bansal describe him as approachable and extremely polite but someone who likes to maintain a strict work schedule.
Meesho has emerged as the second-largest player by order share in this year's festive sales till now, surpassing Amazon, while Flipkart Group platforms topped the market in both orders and gross merchandise value (GMV), according to according to a report by consultancy firm Redseer. It said Flipkart Group maintained its leadership position with a 62 per cent market share in terms of GMV during the first week of the festive season, followed by Amazon which had 26 per cent share, while the remaining 12 per cent was distributed among other e-commerce players. In terms of order volume, Flipkart Group again leads the market with about 49 per cent share and SoftBank-backed Meesho ranks second with about 21 per cent order share, according to Redseer.
No financial details were disclosed.
E-commerce major Flipkart has burnt cash of $3.7 billion (about Rs 30,000 crore) in about a year ending September 2022, according to regulatory filings. Flipkart had $1 billion in cash in July 2021, which came down to $887 million by September 2022. The company, in July 2021, raised $3.6 billion (about Rs 29,000 crore), which has been completely exhausted, according to regulatory filings of Flipkart and Walmart.
Even smaller players like Bluegape.com have launched T-shirts, cups, wall clocks and other products inspired from the fan community.
"Our artificial intelligence tells us what people are buying at that point, what is in fashion; on the other hand, we have a fair idea of the material available. It gives us a sense of what we should be putting across in the market and we can put them across really quickly," Ananth Narayanan, CEO, Myntra, tells Alokananda Chakraborty.
Myntra expects to reach $100-million annual revenue.
His decision follows an independent investigation done on behalf of Flipkart and Walmart into an allegation of serious personal misconduct. Bansal, however, denies the allegations.
The deal that promises to make Flipkart a leading force in fashion segment - estimated at Rs 3 lakh crore - came after hectic weekend parleys.
These top level changes have come soon after Flipkart co-founder and Group CEO Binny Bansal resigned over allegations of serious personal misconduct in November.
There are about 30-35 million people who shop online in India.
Most of Flipkart's business came from consumer electronics.
Flipkart Group on Monday said it has raised $3.6 billion (about Rs 26,805.6 crore) in funding led by GIC, Canada Pension Plan Investment Board (CPP Investments), SoftBank Vision Fund 2 and Walmart, valuing the e-commerce giant at $37.6 billion. The company, which competes with Amazon, Reliance Industries' JioMart and others in the burgeoning Indian e-commerce market, said it will continue to make deeper investments across people, technology, supply chain and infrastructure to address the requirements of a rapidly growing consumer base in the country. The current funding round has also seen participation from sovereign funds DisruptAD, Qatar Investment Authority, Khazanah Nasional Berhad as well as marquee investors Tencent, Willoughby Capital, Antara Capital, Franklin Templeton and Tiger Global.
Myntra founder Mukesh Bansal takes over as marketing chief.
